AI Insights · Timothy · April 2022
Top 5 Food and Drink Apps in Brazil Q1 2022 Performance
Discover the performance trends of the top 5 Food and Drink apps in Brazil for Q1 2022, including iFood, McDonald's, Zé Delivery, Rappi, and Burger King Brasil.
In the first quarter of 2022, the top five Food and Drink applications in Brazil—iFood: pedir delivery em casa, McDonald's Offers and Delivery, Zé Delivery de Bebidas, Rappi: Market and Food Online, and Burger King Brasil—showed varying trends in weekly downloads and active users.
iFood: pedir delivery em casa experienced a consistent download rate throughout the quarter, peaking at 525K downloads in the last week of February. Active users fluctuated, starting at 10.7M in late December and reaching a high of 11.6M by the end of February, before settling at around 11M by the end of March.
McDonald's Offers and Delivery saw a notable increase in weekly downloads in mid-March, achieving a peak of approximately 209K downloads. The app's active users increased from 1.67M to about 1.79M during the same period.
Zé Delivery de Bebidas had a significant spike in downloads towards the end of February, reaching 205K. Active users also saw an upward trend, starting at 850K and peaking at nearly 800K by the end of February.
Rappi: Market and Food Online maintained a steady download rate, with a high of 141K downloads in early January. The app's active users remained relatively stable, fluctuating around 1.4M to 1.5M throughout the quarter.
Burger King Brasil experienced a consistent download rate, peaking at nearly 99K in mid-March. Active users increased from 447K in late December to about 534K by mid-March, before slightly declining to around 474K by the end of the quarter.
These insights come from Sensor Tower, and more detailed analytics can be found on their platform.